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Alex
Cooke was recently invited to join the team of
HF Consulting, Inc. as a trainer specializing in
all aspects of dealership operations. His
automotive experience spans 26 years working his
way up through every position in the dealership.
In Alex’s most recent position as Corporate
Special Finance Director for The Classic Auto
Group in Mentor, Ohio, he successfully expanded
their special finance business without changing
their market image. He also implemented a highly
productive BDC, advertising and tracking system
for secondary business utilizing Promax desking
techniques to maximize profits.
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Alex
became a student of the auto industry in the
early 1980’s. He brings his proven strategies,
techniques and enthusiasm to every training
class he
teaches. Alex has been invited to speak
repeatedly at the Dealer Marketing Special
Finance Seminar in Las Vegas to share his
experience growing the special finance
department for The Clarke Automotive Group.
Alex thoroughly enjoys sharing his vast
experience and knowledge with others who want to
succeed in this business. He believes that the
skills you obtain through hard work and training
will help you achieve your goals sooner than
imaginable. Communication, Alex emphasizes, is a
key factor in obtaining your success.
Alex earned a BS in Business Administration from
The University of Akron.
Partnering with the HF Consulting Team is your
direct path to sales management excellence, a
thriving dealership and a booming bottom line.
It will be your competitive advantage.
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